The be kind to every kind of creature campaign was created by the Animal Rights Coalition (ARC) and is a common meeting topic for grassroots animal rights groups. This campaign focuses on the idea that all animals should be treated with kindness, and it reminds people not to discriminate against any sort of living being because its life might have less value in the eye of whoever is looking.
The ARC campaigns for “kindness to every kind of creature” both in order to help animals within the human society, and also because it wants people to start caring about all different kinds of creatures simply because they deserve it. A common misconception about animal rights activists is that they are against humans in any way, shape, or form. The ARC’s mission is the opposite; it believes that by teaching people to be kinder to other creatures on this Earth, humans will learn how to treat each other better as well.